Electric Daisy Carnival announces 2010 lineup

And the Electric Daisy Carnival, which takes place on June 25-26 at the Los Angeles Memorial Coloseum & Park, is indeed massive. While Coachella gets a ton of press & set an attendance record this year, last year's EDC drew a reported 135,000 people over the two days, & the Saturday ticket drew 90,000, placing it among the top music draws of the year.

Those returning from Coachella this year perhaps noticed the Electric Daisy Carnival billboards lining Interstate 10, signs -- literally -- of the annual electronic music festival's scope & power. The commercials were letting the bleary-eyed Coachellans know that they had a month as well as a half to sleep off the weekend they'd endured & prepare for another kind of massive.

That 2009 installment marked an important first for EDC & its promoter, Insomniac: After 12 years of generating a single-day event, it expanded to two days, which resulted in a lot more attendance & a lot more out-of-towners road-tripping to get to the festival, said Pasquale Rotella, EDC's founder & the principal behind Insomniac.

"This year there is a lot more ground," said Rotella. "We've had the same basic layout for the past two years, but this time there is a bigger footprint. We'll have two main stages -- an A Stage as well as a B stage -- & are using a lot of area that they haven't used before. Last year was a small crowded on Saturday -- Friday was perfect. I do not like it when people are bumping elbows the whole time. With this new footprint, people will be able to breathe."

"It was a great experience for us, & they saw the benefits on plenty of fronts," Rotella said of the addition of a second day, during a phone conversation. "But from a production point of view the two-day EDC works much better. It was always a shame for me that historicallyin the past we'd get involved in a show -- picking the art installations, setting up the stage production & sound -- & then when the crowd arrived, it was a 12-hour rush for everyone to experience it all & get their groove on. With a two-day festival, people have time to take it all in." But with the added day came way more people, resulting in crowds that were sometimes overwhelming, added Rotella. To combat the scrums, Insomniac has reimagined the area.